Sell to and Gain More Customers This Holiday Season
By Tina Martin Image Via Pexels
The holidays are a great time to boost your sales and get creative with your marketing. Still do your usual traditions like decorating your storefront or hiring extra help, but now is the time to try out new strategies and have fun with them. Read on to learn how to upgrade your marketing this year and get the festive shoppers rolling in.
Start Strong With a Great Logo
Catch the eye of holiday shoppers with an awesome logo. Think of it as a first impression - it’s important to get it right. Create a logo that ties into your business and is easily recognizable to create repeat customers. Looking to do this quickly and on a budget? Look no further than online logo makers that offer a variety of images, colors, and suggestions at an affordable price.
Narrow Down Your Social Media Platforms
Okay, hear us out. Not every platform is going to be the right platform for your business, and that’s fine. Look to narrow down your social media platforms based on the demographic of your ideal customer. For example, if you are primarily catering to 18-year-old teenage girls, you’re not likely going to find a lot of consumers on Facebook, which primarily has an older male demographic. This doesn’t mean you should only be on sites where your target demographics are; however if you’re just starting out on social media, it’s likely better to stick where they stick, at least initially.
Enlist the help of the experts - social media agencies. This is particularly helpful if you’re just getting started on new platforms like TikTok. Seek out professional TikTok agencies on online job boards to make sure your social media strategy is executed flawlessly. This applies to other areas of your marketing strategy, too. If you need help, hiring freelancers is more than worth it to get it right.
Marketing Your Products With Classes
Market your products easily by offering classes based on what they can do. For example, if you specialize in kitchen products, you can offer cooking classes at a local restaurant or community center to let people get a feel for your products as well as give them the opportunity to make an educated decision about making a purchase.
What if you’re primarily online? Not an issue at all thanks to social media platforms like Instagram, Facebook, and YouTube. You can use these services to make fun and entertaining videos about your products while teaching people how they can use them. By showing people exactly what they can do with your product, you’re making it more likely that they’ll make a purchase with you again in the future.
Consider partnering with other local businesses to run these events - it’s a great opportunity for cross-promotion. For a charitable twist, these events could double as fundraisers for local charities. Or, you could pledge a certain amount to charity for every person that attends. Set your budget and expectations for attendance to decide on a pledge amount.
Get Those Last-Minute Shoppers
Last-minute shoppers are always looking for a good deal, but that doesn’t necessarily mean you need to heavily discount your products to get their business.
Instead, look to reduce items you want to push shortly before Christmas. You can also offer a last-minute sale of 10% off to get people making purchases in your store without worrying about whether or not you’ll be making a profit. These little incentive sales are an excellent way to get last-minute customers making purchases while establishing them as lifelong customers for years to come.
To make their shopping experience even easier and boost your sales, create a holiday gift guide that they can use to purchase for every important person in their life.
Getting your business ready for the holiday season can be daunting yet exciting as you prepare for more and more new customers to start rolling in, especially if you use tried and true methods to get people to shop with you.
Digital marketing continues to be critical, but your brick-and-mortar presence is of course still important and deserves some sprucing up. Take full advantage of the holiday rush and start a tradition of festive shopping at your store.
For more help in scaling your business, book a consultation with Candlish Elite here.